Her Next Wave, by Rory Evans

Winter 2008

The World Health Organization (WHO) estimates that on average each day 1600 mothers die from complications related to pregnancy and childbirth and nearly 11 million children die each year before they reach their fifth birthday. A staggering four million babies die within the first 28 days of life.

In 2005 Kebede was handed a charitable platform when she was appointed WHO Goodwill Ambassador for Maternal, Newborn and Child Health. Her success in this role led to her being reappointed in March 2007.

Last year, Liya worked on a Global Mother’s Day campaign for WHO called “Make Your Mother’s Day, Every Day”. To mark Mother’s Day in the UK, Kebede met with Women Parliamentarians at the House of Commons in London in March 2007.

In addition to her work with WHO, Kebede has also set up the Liya Kebede Foundation, which raises funds for a range of organizations and services in Ethiopia. The Foundation is currently helping raise money for the Durame Hospital — to buy operating tables, bicycle ambulances and birthing kits; the Addis Ababa Fistula Hospital — which helps to repair and restore the lives of women affected by obstetric fistula and for the Health Extension Program (HEP), which aims to provide universal coverage of primary health care.

“The more you do it [charity work], the more you realize how much you have to do it,” Kebede says, “Here we are today. But in a hundred years how do you want the world to be? Everybody should get together to make the world a better place.”

 

Liya Kebede is one busy woman: The mother of two is a model, an actor, an activist, and a goodwill ambassador. Oh, and she’s just getting her feet wet creating a line of children’s clothes

One of Liya Kebede's proudest achievements came in the mail. Among the bills and catalogs was an envelope with designs for the tags to be sewn into every garment made by Lemlem, her new children's-wear line. And there, in plain letters, were three little words that amounted to one big triumph: made in Ethiopia.

Bear in mind, the Addis Ababa native—who now lives in Manhattan with her husband, Kassy; their 7-year-old son, Suhul; and their 2-year-old daughter, Raee—has bragging rights to a few other accomplishments: In addition to being a top model (she first made a name for herself in 2000 on the Milan runways) and an actress, she was named a World Health Organization goodwill ambassador in 2005 for raising awareness of health risks to mothers and children in the developing world. In 2006, she launched the Liya Kebede Foundation (for which she received our Smart Cookie Award last April) to address the same concerns.

But those Lemlem tags represent what Kebede hopes will be part of a sea change for her home country. "It's wonderful to be able to donate and help people," she says. "Yet at the end of the day, Ethiopia has to get out of poverty by economic power and by giving people jobs—it's like that expression, 'Give a man a fish ... teach a man to fish....'" She views Lemlem, which exposes local weavers to Western markets, as a small step in what will hopefully be the start of an industry.

The clothes themselves reflect Kebede perfectly: modern and tailored to the fashion-forward set—albeit a set that's size 6X—but also calling on Ethiopian traditions (lemlem means "to bloom" in Amharic). "They're chic and ethnic," she points out, "made with traditional techniques like embroidery and hand weaving."

As might be expected for a woman juggling several jobs, there's no such thing as a typical day for Kebede—except letting Raee crawl into her bed around 2 a.m., then seeing Suhul off to school several bleary hours later. When she works from home, Raee is often underfoot, "so everything ends up taking that much longer," she says. But no matter what, she plows ahead: "Whether it's the foundation's needs or a speech I have to give or modeling, things get done according to priority. Sometimes I feel I should get more organized, but then I think, Why fight it? This is my system: Just do what needs to be done next." It's understandable, then, that as flattered as she is when moms ask about Lemlem designs in grown-up sizes, she also gets a bit stressed out: "I think, Oh, no, don't get me started on a women's line. I am way too busy right now."